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A life path dedicated to tourism

Foto de Joelma Tavares

From an early age, a passion for tourism was present in her life, although her initial path began differently. A native of São Paulo, she began her academic studies in Journalism while balancing her studies with modeling work. It was during this period that she decided to do an exchange program in London, an experience that would mark a major turning point in her personal and professional life.

During her stay in the British capital, she had her first direct contact with the tourism sector, working at the city's central station. There, she witnessed the intense movement of travelers every weekend, awakening her fascination with the world of travel, cultures, and discoveries.

Upon returning to Brazil, she chose to follow her true calling: she enrolled in a Tourism degree and began her professional career in the field. However, she soon faced one of the greatest challenges of her life when she was diagnosed with cancer.

She underwent high-risk surgery and faced months of intensive treatments, such as chemotherapy, radiotherapy, and brachytherapy, a period during which she was temporarily away from her activities.

Overcoming this difficult phase brought new meaning to her life. The experience made her understand the value of living with fulfillment, purpose, and joy – feelings she found, and continues to find, in the daily practice of her profession. Tourism, for her, is more than a job: it's a way to transform lives, bring happiness, and foster genuine connections with the world.

With this new perspective, she decided to undertake another exchange, this time to South Africa. Immersing herself in nature, history, and local culture further reinforced her conviction in the transformative power of travel.

Today, she is a fully realized professional, driven by the purpose of offering authentic and unforgettable experiences. With an optimistic and inspiring worldview, she believes that happiness is a lifestyle – and that tourism is a powerful bridge to experiencing it in its truest form.

Foto Demonstrativa do Parágrafo

What moves Us

A life path dedicated to tourism

Mission

To provide unique travel experiences, with personalized curation, excellent service and attention to detail, making each journey memorable, safe and special for our clients.

Vision

To be a benchmark in high-end tourism in Aracaju and Brazil, recognized for transforming dreams into real itineraries, building genuine connections with our travelers and partners worldwide.

Our Values

Icone da informação Atendimento Humanizado

Humanized Service

We believe that every client has a unique story, a unique moment, and a unique dream. That's why we listen with empathy, welcome you with care, and treat each trip as if it were unique, because it is.

Icone da informação Excelência com Elegância

Excellence with Elegance

We work with premium standards, without sacrificing personal attention to detail and good taste. Our focus is on quality, comfort, and delight at every stage of our service.

Icone da informação Confiança e Transparência

Trust and Transparency

We build lasting relationships based on trust, clear information, and a commitment to delivering on our promises. We are honest, accessible, and always available.

Icone da informação Curadoria Personalizada

Personalized Curation

More than just selling packages, we design experiences. Each itinerary is uniquely designed with sensitivity, creativity, and strategic planning.

Icone da informação Amor por Viagens

Love for Travel

Traveling is more than just getting around; it's about living. We're passionate about this world, and we put that passion to work for our clients in every way we serve them.

Icone da informação Respeito à Diversidade

Respect for Diversity

We value the freedom to be, to choose, and to live. Therefore, our services cater to all traveler profiles and styles with respect, care, and hospitality.

Our Team

Joelma Tavares

With 30 years of experience in tourism, Joelma Tavares has built a career marked by curating purposeful, excellent, and soulful travel experiences. Founder of Joelma Tavares Travel, she is driven by a passion for transforming dreams into unforgettable experiences, connecting people to destinations around the world.

Over three decades, she has consolidated personalized service and a sensitive vision of what truly makes a trip memorable: details, care, and emotion.

Jefferson Lima

With solid experience in management and administration, he acts as director and financial manager of Joelma Tavares Travel, ensuring efficiency, organization, and solidity in every stage of the business.

A strategic vision and commitment support the delivery of a premium service, aligning planning and structure so that each trip is carried out with excellence and safety.

Elaine Holanda

With experience in the high-end tourism segment, she works as a premium travel consultant, developing personalized itineraries that combine sophistication, authenticity, and comfort. Over the course of a year in the field, she has served diverse traveler profiles, always focusing on providing attentive, efficient, and tailored service.

Her work goes beyond simply choosing destinations: it involves deeply understanding each client's expectations, selecting accommodations, experiences, and services that transform each trip into a unique and unforgettable memory.

Giovanna Alexia

A trained designer with 5 years of experience, she works extensively in marketing, with projects involving visual identity, social media, videomaking, photography, and strategic communication.

Passionate about travel, she combines her creative background with the world of tourism to deliver visual solutions that captivate and communicate with excellence. She believes that a well-constructed image is essential to enhance experiences and connect brands with the right audience.

What they say about the trips

Traveling well is traveling with those who take care of every detail